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Lexa, AR is an augmented reality platform developed by Amazon. It allows users to interact with virtual objects and information in their real-world environment through the use of a smartphone or tablet. With Lexa, AR, users can experience immersive and interactive digital content, such as games, educational tools, and shopping experiences. The platform utilizes computer vision technology to accurately map and track the user's surroundings, enabling realistic and seamless integration of virtual elements into the real world. Lexa, AR offers a wide range of possibilities for entertainment, education, and practical applications, making it a promising tool for the future of augmented reality.